NEW YORK (Reuters) - Microsoft Corp's bid for Yahoo Inc may send media companies scrambling for Internet properties, but none will likely outbid the deep-pocketed software maker for Yahoo itself.
Time Warner Inc's AOL, News Corp and Comcast Corp are among a handful of media companies that bankers, media executives and analysts say will ramp up technology investments or find partners as they face an interactive marketing world that may soon be defined by Microsoft/Yahoo and Google.
The biggest software company in the world offered to buy one of the biggest Internet companies, Yahoo, on Friday for $44.6 billion, or $31 a share, to close the gap between it and Google Inc in the Internet search and display advertising sectors.
Few if any are seen topping Microsoft's 62 percent premium on Yahoo.
Eyes are on Yahoo's next move and whether it would reject Microsoft's bid in hopes of extracting a higher premium from the software maker. However, the market was betting against this possibility on Friday, with Yahoo's shares trading below the offer price, at $28.31.
"From Microsoft's point of view it makes all the sense in the world to do this and they're voting with their pocket book when they put an offer in as high as they have," said Murray Beach, president of technology-focused investment bank Boston Corporate Finance.
Courtesy Reuters
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