To mark the hard launch of JACKASSWORLD.com, MTV is willingly, albeit apprehensively, handing over the reins of the network to the cast of Jackass for the "JACKASSWORLD: 24 Hour Takeover" -- 24 continuous hours of programming starting noon ET, Saturday, February 23rd through noon ET, Sunday, February 24th. No one really knows what exactly the Jackass cast plans on doing once it has taken over the studio, but whatever it is will be going out in a live broadcast featuring new stunts, pranks and unbridled silliness with the added benefit of sleep deprivation.
"This thing is going to be a train wreck and I can't wait to be there," said Jeff Tremaine, Executive Producer of Dickhouse Productions, while Johnny Knoxville chimed in, "Who at MTV thought this was going to be a good idea?! Haven't they ever heard the saying, 'Be careful what you wish for?' "
Tony DiSanto, EVP, Series Development and Programming, MTV, admits to being nervous. "I just heard they are bringing a 'box of stuff that sucks.' Who knows what else they will bring...I'm not going to ask, but it will definitely be can't miss TV since literally anything can and will happen."
In addition to the in-studio antics, Johnny Knoxville, working in conjunction with BMX legend Mat Hoffman and some of the best stunt riders in the world, hosts a super stunt spectacular in homage to the late, great Evel Knievel. A few of the guys who go for broke in the spirit of the world famous daredevil including Travis Pastrana, Scott Palmer, Allen Cooke, Davin "Psycho" Halford, Trigger Gumm, Jeff "Harley" Schneider, and Midget Mike.
During the 24-hour stunt, behind-the-scenes footage and highlights will be posted in real-time to the site. Viewers can also get in on all the action by submitting video questions to the Jackass cast and crew and potentially dictate what happens on-air -- all by going to JACKASSWORLD.com. You can use your mobile phone to send text messages to the cast and crew. The best of the worst will make it on-air.
David Gale, Executive Vice President of MTV's New Media division, said the early enthusiastic response to the movie has proven the model for JACKASSWORLD.com. "Fans are consuming Jackass content in ways that didn't exist when the show started," he said. "JACKASSWORLD dimensionalizes the brand for old and new fans alike and reflects our strategy of creating very deep experiences around cool content that gives fans unprecedented access to the cast and the creative process behind the show."
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